Our Chairman | HEOPCL

OUR CHAIRMAN AND MANAGING DIRECTOR

Shri Bharat Bhushan

Shri Bharat Bhushan is the progressive Lavender Farmer and entrepreneur from Village Lerote of District Doda of Jammu and Kashmir. Shri Bharat Bhushan hs gained the title of "Lavender man of India" and "Lavender Brand Ambassador of India." Shri Bharat Bhushan received the National Level prestigious 'Innovative Farmer Award 2021' by the Indian Agricultural Research Institute. Bharat Bhushan also received various State and Distict level awards and certifications from Ministry of Science and Technology, CSIR-IIIM Jammu, Department of Agriculture, Sher-e-Kashmir University of Agriculture Science and Technology, District Administration and Department of Floriculture Jammu.

Shri Bharat Bhushan, the lavender progressive farmer from Jammu and Kashmir, is a remarkable individual who has made a significant impact in the agricultural sector. He has started lavender cultivation in the year 2010 with the help of CSIR-IIIM Jammu. His innovative techniques and dedication towards lavender farming have not only transformed his own life but have also inspired many others in the region. Bharat's expertise in cultivating lavender has helped him establish himself as a pioneer in this field, leading to increased productivity and profitability. Through his hard work and determination, he has managed to break traditional barriers and introduce modern farming practices in a conservative region. His success story serves as a shining example for aspiring farmers, encouraging them to explore new avenues and embrace progressive methods. Bharat Bhushan's contributions have not only uplifted the agricultural sector in Jammu and Kashmir but have also brought recognition to the region on a national level.

How Shri Bharat Bhushan become Entrepreneur from Farmer

Shri Bharat Bhushan, a lavender farmer from Jammu and Kashmir, has become a shining example of success in his field. With his hard work and dedication, he has transformed his lavender farm into a thriving business. Bhushan's journey began with a small piece of land, where he decided to grow lavender as an experiment. Little did he know that this decision would change his life forever. Through trial and error, he learned the techniques of lavender cultivation and soon started producing high-quality lavender products. Today, his farm is a popular tourist attraction, drawing visitors from far and wide. Bhushan's success story inspires other farmers to explore new possibilities and pursue their dreams. His journey is a testament to the power of perseverance and passion in achieving greatness.

Success Story of Shri Bharat Bhushan

I started lavender farming in 2010, hesitantly, as an experiment due to the encouragement from the Indian Institute of Integrative Medicine [IIIM] Jammu,” says Bhushan. “It is easy to grow, and does not require much irrigation. I used just cow dung as manure.” In two years he was earning four times more than he had done growing maize.

“Seeing my success, many followed suit and now more than 500 farmers in this area who are part of self-help groups are engaged in this occupation. I have also started two nurseries for propagating lavender saplings. The village has become a lavender producing and distillation hub,” says Bhushan, who has also installed machinery to extract oil from lavender flowers.

“The best part about growing lavender is that many women in villages who are not allowed to work away from home have been encouraged to cultivate lavender around their homes because it is profitable, and this has made them self-reliant,” he says.

“The domestic demand for lavender oil is high, and we sell distilled oil directly to industrial customers in cities in India, like Mumbai and Delhi. We also sell dried lavender for potpourri, sachets and flower arrangements, and hydrosol, which is formed after distillation from the flowers, used to make soaps and room fresheners.”

Bhushan was inspired by a video conference with India’s prime minister, Narendra Modi, and the Council of Scientific and Industrial Research (CSIR), which in 2016 launched the Aroma Mission, encouraging farmers whose livelihoods were affected by the climate emergency to grow crops such as lavender, rosemary and lemongrass, and medicinal plants. It provides cuttings, helps in setting up distillation units for clusters of 50 farmers, tests oil quality and helps find buyers.

Article on Shri Bharat Bhushan by various Media Houses

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Himalayan Essential Oils Producer Company Limited is a Farmer Producer Company with 4000+ farmer members in Pan India.

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Chairman & Managing Director

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